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Part IIa – Market Segmentation for SaaS using CHAID
In this article, now split over two posts, I’ll go through a quantitative technique I’ve used before for creating market segments. This takes place in two stages: firstly, what characteristics of my...
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Part IIb – Market Segmentation using your Customer Data
This is the second half of my previous article on market segmentation. So, we’ve used a CHAID model to figure out which variables in our input set are predictive of behaviour. And at the end of the...
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